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ConceptFB Privacy Policy

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Last Updated: August 10, 2026

ConceptFB ("ConceptFB," "we," "us," or "our") respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information when you use the ConceptFB website, learning platform, alpha program, and related services (collectively, the "Services").

This Privacy Policy explains:

  • what information we collect;
  • why we collect it;
  • how we use and disclose it;
  • how long we keep it;
  • the choices and rights available to users;
  • how we handle information involving minors; and
  • how you can contact us about privacy.

This Privacy Policy applies to participants in the ConceptFB alpha and other users of the Services unless a different notice is provided for a particular feature or program.

1. Information We Collect

The information we collect depends on how you interact with ConceptFB.

A. Account Information

When you create or use a ConceptFB account, we may collect information such as:

  • name;
  • email address;
  • account identifier;
  • login and authentication information;
  • account status;
  • broad age band, such as:
    • under 13;
    • 13–17; or
    • 18+.

ConceptFB does not require users to provide their full date of birth as part of the current alpha registration process.

B. Application and Onboarding Information

If you apply to participate in the ConceptFB alpha or complete onboarding, we may collect information you voluntarily provide, including:

  • football level;
  • football experience;
  • player, coach, parent, fan, or other user segment;
  • position or position group;
  • learning goals;
  • areas of football you want to understand better;
  • how you heard about ConceptFB;
  • reasons for wanting to participate in the alpha;
  • other responses submitted through onboarding or application forms.

We use this information to understand our users and improve the learning experience.

C. Learning and Product Activity

ConceptFB may collect information about your use of learning features so that we can operate the platform, save progress, understand whether features are useful, and improve the Services.

Depending on the features you use, this information may include:

  • programs or lessons started or completed;
  • glossary concepts viewed;
  • learning progress;
  • practice or quiz completion;
  • quiz or practice results;
  • completion milestones;
  • first use of particular features;
  • sessions completed;
  • progress through a program;
  • feedback submitted;
  • other product milestones associated with your account.

During the alpha, ConceptFB's goal is to collect information that helps us operate and evaluate the product rather than create an unnecessarily detailed record of every action a user takes.

ConceptFB does not intentionally collect private notes or free-form football answers for analytics purposes unless the particular feature clearly indicates that the information will be saved or submitted.

D. Feedback, Surveys, and Research Information

If you choose to provide feedback, participate in a survey, interview, product test, or research activity, we may collect:

  • survey responses;
  • written feedback;
  • feature requests;
  • ratings;
  • interview responses;
  • comments about your experience;
  • information you voluntarily provide during research.

Participation in optional research activities may be governed by additional consent language.

Where applicable, ConceptFB will distinguish between:

  1. consent to participate in the ConceptFB alpha;
  2. permission to contact you for optional research;
  3. permission to use a quote or testimonial; and
  4. permission to identify you by name or other attribution.

Choosing not to participate in optional research or provide testimonial permission will not, by itself, prevent you from participating in the alpha unless a particular research program clearly states otherwise.

E. Communications

If you contact us or receive communications from us, we may collect information such as:

  • your email address;
  • the content of messages you send;
  • support requests;
  • responses to ConceptFB communications;
  • communication preferences.

We may also receive basic information about engagement with emails, such as whether an email was delivered or opened, depending on the tools used to send the communication.

F. Technical, Device, Analytics, and Diagnostic Information

When you use ConceptFB, certain information may be collected automatically by ConceptFB or service providers that help us operate and understand the Services.

This information may include:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages or screens viewed;
  • date and time of activity;
  • referring page or source;
  • session information;
  • approximate location derived from an IP address;
  • application errors;
  • crash information;
  • performance information;
  • cookie or similar technology identifiers;
  • analytics events related to use of the Services.

ConceptFB does not currently request precise GPS location as part of normal alpha participation.

We use technical and diagnostic information primarily to operate the Services, identify problems, protect the platform, and understand how users interact with ConceptFB.

2. Adult-Managed Learner Profiles

ConceptFB may allow an adult account holder, such as a parent or legal guardian, to create a managed learner profile for a learner who does not have a direct ConceptFB account.

For a managed learner profile, we may collect information such as:

  • nickname or initials;
  • broad age band;
  • football level;
  • position or position group;
  • experience level;
  • learning goals; and
  • learning progress or activity associated with the managed profile.

ConceptFB does not require an under-13 managed learner to provide their own email address or full date of birth.

The adult account holder controls the account associated with the managed learner profile.

Additional protections for children under 13 are described in the Children's Privacy section below.

3. How We Collect Information

ConceptFB may collect information:

  • directly from you;
  • from a parent or guardian creating or managing a learner profile;
  • automatically when you use the Services;
  • through our hosting and technology providers;
  • through analytics and error-monitoring tools; and
  • through email or communications providers.

4. How We Use Information

We may use personal information to:

Provide the Services

This includes using information to:

  • create and maintain accounts;
  • authenticate users;
  • provide lessons, programs, glossary content, practice activities, quizzes, and other learning experiences;
  • save progress;
  • maintain managed learner profiles;
  • provide support;
  • respond to requests.

Improve ConceptFB

We may use information to:

  • understand how people use the platform;
  • evaluate whether learning experiences are effective;
  • identify confusing or unused features;
  • fix technical issues;
  • improve design and usability;
  • develop new features;
  • analyze aggregated usage trends.

Operate the Alpha

We may use information to:

  • manage alpha participation;
  • evaluate applications;
  • communicate with participants;
  • collect feedback;
  • understand participant experiences;
  • conduct voluntary product research.

Communicate With You

We may send:

  • account-related communications;
  • security messages;
  • support responses;
  • alpha announcements;
  • product updates;
  • changes to policies or Services.

Where required, promotional or marketing communications will be subject to your communication preferences.

You may unsubscribe from optional marketing emails using the unsubscribe mechanism provided in the message. Certain operational or account-related messages may still be necessary while you maintain a ConceptFB account.

Protect ConceptFB and Our Users

We may use information to:

  • prevent fraud or abuse;
  • investigate suspicious activity;
  • protect account security;
  • enforce our Terms or other policies;
  • protect the rights, safety, and security of ConceptFB, our users, or others.

Comply With Legal Obligations

We may use or preserve information where reasonably necessary to comply with applicable law, regulation, court process, or lawful governmental request.

5. Research, Testimonials, and Quotes

Participation in the ConceptFB alpha does not automatically give ConceptFB permission to publicly identify you or use your statements as marketing testimonials.

When ConceptFB requests permission to use a quote, testimonial, interview response, name, photograph, likeness, or similar material publicly, we may request separate permission.

If you authorize a particular use, we will use the information consistent with the permission provided.

Where reasonably possible, internal product research may also use aggregated or deidentified information rather than information that directly identifies an individual.

6. How We Disclose Information

ConceptFB does not disclose personal information simply because another company wants access to it.

We may disclose information in the following circumstances.

A. Service Providers

We use companies and technology providers to help us operate ConceptFB.

During the alpha, categories of service providers may include:

  • hosting and application infrastructure providers, including Base44;
  • analytics providers;
  • error-monitoring and diagnostic providers;
  • email and communications providers.

These providers may process information as necessary to perform services for ConceptFB.

We seek to limit service providers' access and use of personal information to what is reasonably necessary for the services they provide.

B. Legal or Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

  • comply with applicable law;
  • comply with a subpoena, court order, or other valid legal process;
  • investigate fraud, security incidents, or violations of our policies;
  • protect the rights, property, or safety of ConceptFB, our users, or others.

C. Business Transactions

If ConceptFB is involved in a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

D. With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent for a particular disclosure.

7. Sale of Personal Information and Targeted Advertising

During the ConceptFB alpha, ConceptFB does not intend to sell users' personal information or use personal information for targeted or cross-context behavioral advertising.

ConceptFB also does not intend to use information associated with users known to be minors for targeted advertising.

Our use of analytics, infrastructure, error-monitoring, and communications providers is intended to support operation and improvement of ConceptFB rather than allow third parties to independently advertise to ConceptFB users.

If these practices materially change, we will update this Privacy Policy and provide any notices or choices required by applicable law.

8. Cookies and Similar Technologies

ConceptFB and our service providers may use cookies, local storage, session identifiers, or similar technologies to:

  • keep users signed in;
  • maintain sessions;
  • remember preferences;
  • secure accounts;
  • understand use of the Services;
  • diagnose technical problems;
  • measure product performance.

Some of these technologies are necessary for ConceptFB to function.

Others may support analytics or communications.

We may provide additional cookie controls as the Services develop or where required by applicable law.

9. Data Retention

ConceptFB does not intend to keep personal information indefinitely simply because it was collected.

We retain personal information for as long as reasonably necessary for purposes such as:

  • providing the Services;
  • maintaining an active account;
  • maintaining learning progress;
  • operating and evaluating the alpha;
  • fulfilling the purpose for which information was collected;
  • resolving disputes;
  • maintaining security;
  • complying with legal obligations.

Different types of information may be retained for different periods depending on their purpose.

When information is no longer reasonably necessary, we may delete it, anonymize it, or aggregate it.

Information may remain temporarily in secure backups or system logs until those systems are overwritten or deleted through ordinary retention processes.

Information that has been permanently deidentified or aggregated so that it can no longer reasonably be linked to an individual may be retained for research, analytics, or product development purposes.

We apply additional retention considerations to personal information involving children under 13 as described below.

10. Data Security

ConceptFB uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

  • access controls;
  • authentication;
  • role-based permissions;
  • infrastructure security;
  • limiting internal access to information;
  • monitoring and security practices appropriate to the Services.

No website, online service, database, or method of electronic transmission can be guaranteed to be completely secure.

Users should protect their account credentials and notify ConceptFB if they believe their account has been accessed without authorization.

11. Your Privacy Choices and Rights

Depending on your relationship with ConceptFB and applicable law, you may have the ability or right to request that we:

  • confirm whether we process personal information about you;
  • provide access to personal information associated with you;
  • provide a copy of certain personal information;
  • correct inaccurate information;
  • delete certain personal information;
  • stop sending optional marketing communications;
  • withdraw certain optional permissions;
  • address concerns about how your information is being used.

Where applicable, you may also have rights relating to certain forms of targeted advertising, sale, sharing, profiling, or sensitive personal information.

ConceptFB does not discriminate against users for exercising applicable privacy rights.

To submit a privacy request, contact:

[PRIVACY EMAIL]

We may need to take reasonable steps to verify that the person making a request is the user, parent, guardian, or other authorized person associated with the information.

Some requests may be subject to legal exceptions. For example, ConceptFB may need to retain certain information for security, fraud prevention, legal compliance, recordkeeping, or other purposes permitted by law.

Where applicable law provides a right to appeal a privacy request decision, instructions for submitting an appeal will be provided with our response.

12. Deleting Your Account

You may request deletion of your ConceptFB account by contacting ConceptFB at:

[PRIVACY EMAIL]

Deleting an account may result in deletion or loss of:

  • profile information;
  • saved learning progress;
  • application information;
  • feedback associated with the account;
  • managed learner profiles;
  • other account-related information.

Certain information may be retained when reasonably necessary for legal, security, fraud prevention, dispute resolution, or compliance purposes.

Deidentified or aggregated information that can no longer reasonably identify you may also be retained.

13. Children's Privacy

Protecting young learners requires additional care.

Direct ConceptFB Accounts

A person must be at least 13 years old to create a direct ConceptFB alpha participant account unless ConceptFB expressly provides a different legally compliant enrollment process.

Users under 13 may not create their own direct ConceptFB account.

If ConceptFB learns that a child under 13 has created a direct account contrary to these requirements, we may suspend or remove the account and take appropriate steps regarding the information associated with it.

Users Ages 13–17

Users between ages 13 and 17 may participate through the process made available by ConceptFB.

ConceptFB may request additional parent or guardian involvement, authorization, or consent where required by applicable law or where we determine additional safeguards are appropriate.

During the alpha, ConceptFB does not intend to use personal information associated with known users under 18 for targeted advertising.

Learners Under 13

For a learner under 13, ConceptFB's intended model is an adult-managed learner profile controlled by a parent or legal guardian.

The child does not create or control a separate direct ConceptFB account.

Information associated with an under-13 managed learner profile may include:

  • nickname or initials;
  • broad age band;
  • football level;
  • position group;
  • experience level;
  • learning goals;
  • learning progress and completion information associated with the managed profile.

ConceptFB does not require an under-13 learner to provide their own:

  • email address;
  • full date of birth;
  • phone number; or
  • precise GPS location

as part of the managed learner profile.

Parental Notice and Consent

Where applicable law requires parental notice or verifiable parental consent before ConceptFB collects, uses, or discloses personal information associated with a child under 13, ConceptFB will provide the required notice and obtain the required consent before enabling that collection or use.

Creating an adult account alone should not be understood as replacing any separate parental consent procedure that applicable law may require.

Parent and Guardian Rights

A parent or legal guardian may contact ConceptFB to request, as applicable:

  • information about what personal information has been collected in connection with their child;
  • access to that information;
  • correction of information;
  • deletion of information;
  • termination of a managed learner profile;
  • that ConceptFB stop further collection or use of their child's personal information.

Requests may be submitted to:

[PRIVACY EMAIL]

ConceptFB may take reasonable steps to verify the identity and authority of the parent or guardian making the request.

Analytics and Children

Analytics and similar technologies can sometimes collect technical identifiers or device-related information automatically.

ConceptFB intends to limit analytics and tracking associated with experiences used by known children under 13 and to configure those technologies in a manner consistent with applicable parental notice, consent, data minimization, and children's privacy requirements.

ConceptFB does not intend to permit third-party advertising trackers to create advertising profiles of under-13 learners.

Retention of Children's Information

ConceptFB intends to retain personal information associated with a child only for as long as reasonably necessary to fulfill the purpose for which the information was collected or as otherwise permitted by law.

When the information is no longer reasonably necessary, ConceptFB will take reasonable measures to delete it securely.

14. Parents and Guardians

If you believe ConceptFB has collected information from your child in a way that is inconsistent with this Privacy Policy, please contact us at:

[PRIVACY EMAIL]

Please include enough information for us to identify the relevant account or managed learner profile without sending unnecessary sensitive information.

15. Third-Party Links and Services

ConceptFB may contain links to websites, videos, resources, or services operated by third parties.

ConceptFB does not control the privacy practices of independent third parties.

If you leave ConceptFB to use another website or service, the privacy policy of that service will apply to information collected by that service.

16. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on the law and whether it applies to ConceptFB, those rights may include rights to:

  • access personal information;
  • obtain a portable copy of personal information;
  • correct inaccurate information;
  • delete personal information;
  • opt out of certain sales, sharing, targeted advertising, or profiling;
  • withdraw consent for certain processing of sensitive information;
  • appeal certain privacy request decisions.

ConceptFB will process legally valid privacy requests in accordance with applicable law.

You may submit a request using:

[PRIVACY EMAIL]

17. Do Not Track and Browser Privacy Signals

Browsers and devices may provide privacy preference mechanisms such as "Do Not Track" or other privacy signals.

Because these technologies and their legal requirements continue to develop, ConceptFB will respond to legally recognized opt-out preference signals where required by applicable law.

18. Changes to This Privacy Policy

ConceptFB may update this Privacy Policy as the alpha develops, our Services change, our technology providers change, or legal requirements change.

When we update this Privacy Policy, we will update the Last Updated date at the top of this page.

If we make material changes to how we collect, use, or disclose personal information, we may provide additional notice through the Services, by email, or through another appropriate method.

19. Contact ConceptFB

Questions, concerns, or requests relating to this Privacy Policy or ConceptFB's privacy practices may be submitted to:

ConceptFB

Privacy Contact: [PRIVACY EMAIL]
Business Address: [BUSINESS MAILING ADDRESS, IF USED]

For account support that is not related to privacy, please use ConceptFB's normal support channel.